https://www.turtlevc.co/marketplace-manifesto-archive daily 0.75 2020-10-08 https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602193790678-TQFUQN1YYDYV835HHLV2/Manifesto-Companies-WithPhoto-Upwork.jpg Marketplace Manifesto Archive https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602193908635-S76KQNVUIGMDGO0DX7VD/Manifesto-Companies-WithPhoto-Etsy.jpg Marketplace Manifesto Archive https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602193990804-7FZUIEKS22MZKUVWESFP/Manifesto-Companies-WithPhoto-Airbnb.jpg Marketplace Manifesto Archive https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602194774244-XPRYJMZAEHAT29QWHG8A/Manifesto-Companies-WithPhoto-Playbook.jpg Marketplace Manifesto Archive - Playbook io Playbook is differentiated by their Creator app — they work with world class personal trainers to post almost daily new workouts and allow the trainers to engage with users. It’s replicating more of a training experience in a more efficient manner than the status quo. There are hundreds of thousands of personal trainers that run their own small business and may have some online courses, but it’s never been done in a highly efficient manner. By driving efficiency, a company can pass those efficiency gains on to consumers in the form of increased convenience, lower customer effort, and lower total cost. When customers receive these gains, their customer satisfaction (NPS) will be very high because it’s compared to other options in the industry. With high NPS, the company will be able to unlock organic growth and therefore better unit economics than the competition. This becomes a compounding effect whereby the new entrant can gain significant market share very quickly. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602195141549-URP0B8E4BMAFQQEVBNS3/Manifesto-Companies-WithPhoto-Alto.jpg Marketplace Manifesto Archive - Alto Pharmacy To the end customer, Alto Pharmacy is very simple - it’s a pharmacy that delivers. It’s a $400B+ market in the US. The customer experience is phenomenal and dramatically improves the efficiency in procuring prescriptions with no driving to and waiting at local pharmacies like Walgreens or CVS. The customer NPS (Net Promoter Score) is 88 vs. traditional pharmacies that are more like 10-30%. The customer experience is so good, that once a user tries Alto once, we believe we have a customer for life. Another part of the flywheel is the expansion to other family members and other therapeutic areas, eg, my wife uses Alto at the Obgyn, I learn about it and bring it my general practitioner, and then I request Alto at my son’s pediatrician. Behind the scenes, Alto has a large product and engineering team to automate as much of the process as possible so they can drive efficiency in this model. https://www.turtlevc.co/council daily 0.75 2021-02-01 https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602280054805-YDI8N830LWW4CMVAEYD8/Josh-Breinlinger.jpg Council - Josh Breinlinger FOUNDER Josh Breinlinger leads Turtle Ventures along with the critical investment council below. Josh was on the founding team at Upwork and Rev and is a lead investor and board member in OfferUp, Alto Pharmacy, and CREXi. He has spent 15 years mastering the craft of building, designing, and investing in marketplace businesses. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602190050699-U8KSL0VXZSWYLXIZ7XF0/DustinDevan.jpg Council - Dustin DeVan Founder BuildingConnected https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602189924742-5CB5PXJ560QY2GO7K1DX/PearlCollins.jpg Council - Pearl Collings CEO Contently https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602190065615-B3H6Z9V3HD7SXA7QYUO1/JonathanGheller.jpg Council - Jonathan Gheller Founder, Metabolic https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602189881707-ASOMZHNRJMGY4WE5GFH2/Jason-Chicola+copy.jpg Council - Jason Chicola CEO, Rev https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1603739608389-UOG9TUGXQTHJE7UKD3JJ/MattMickiewicz.jpg Council - Matt Mickiewicz Co-Founder, Hired https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602278727304-MVSXTYZ8IFZAMKWC4UL2/AntTaylor.jpg Council - Ant Taylor CEO, Lyte https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602189961876-B0T8VW6XA7PFEU3WN9GY/MichaelDigiorgio.jpg Council - Michael DeGiorgio Founder CREXi https://www.turtlevc.co/contact daily 0.75 2021-02-01 https://www.turtlevc.co/home daily 1.0 2021-06-07 https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602024252002-3H1NAT822I6G59BIQ27M/Turtle-CompaniesInvested-Faber.png Home https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1623089454803-AFT8CY97EJ18NHM2BQXP/Kyte.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1623088073241-6JOYKOPDGMPXV03IEYTU/Hitch.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602024506980-Y13JJC5NTX1TJ6CQGT96/Turtle-CompaniesInvested-Vertosa.png Home https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602024417465-T18ELIO95YHVOJDVMK1N/Turtle-CompaniesInvested-bus.png Home https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602024491669-16RXHC03ODKFQQUM1QRR/Turtle-CompaniesInvested-FullHarvest.png Home https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602024201037-ZALMRJH6CTFLFUTU3M6Z/Turtle-CompaniesInvested-Offerup.png Home https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602278929973-7ZU1RTTKTJLYUGKDP8BN/Turtle-CompaniesInvested-CC.png Home https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1623089323539-BGO3W21J2I9SRQNKP87A/Outdoorly.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1623089776919-URRY14T4Z0VT1W9DBFUU/homeroom.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602024427950-UWCOV6XK5SA9LH6B399P/Turtle-CompaniesInvested-Playbook.png Home https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602023882394-5DLKE51MAZZ8TTQMCFJ8/Turtle-CompaniesInvested-Outlier.png Home https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1623087981424-6HUS0DIMPZ7LLJ4QXAKA/Curtsy.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1623089550650-NXI26T6OX3TU2YI45R82/ModelLiving.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602278889046-DB1U4WZRQBITC1NRQB5X/Turtle-CompaniesInvested-Crexi.png Home https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1623089096274-Y8BF7EZ60BUDG4K15FPQ/thedrop.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602024399545-W5OM20R02FCOQYRXZR68/Turtle-CompaniesInvested-Contently.png Home https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1623089649954-JOY2X33DRNSWXVYTJDCY/undergroundcellar.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1623089348557-TJ691TJW3DDYKLVDNJ41/nana.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1623088993574-7E7DT6PBK6OOU13AXOI4/Robomart.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602024301081-B3F2JI96R69EWJ4HD0CW/Turtle-CompaniesInvested-Rented.png Home https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602278960338-45HF9N8FNV1KLY849GLU/Turtle-CompaniesInvested-Rev.png Home https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602024231564-0V3MPQFXNRNZR7PDPQ9D/Turtle-CompaniesInvested-Alto.png Home https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602024279032-PKGIBWN1BKMVEZEN9GA7/Turtle-CompaniesInvested-Lyte.png Home https://www.turtlevc.co/home-1 daily 0.75 2020-10-06 https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1600194784993-8APE0AQKSIXDTBLOBUOW/kris-mikael-krister-aGihPIbrtVE-unsplash.jpg Home (Archive) alt ““ https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1600275865561-36LHH2QOSRR3JF4OBJGZ/78859accf61e4961bbc092be792c1996.png Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1600275889069-G2ATBIVN77G8LZ1G3QA3/OfferUp.png Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1600276045014-KM4LNRBLODMXB2XIF1GM/logo-black.png Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1600358691935-Q8BVMV5O2ZIMZ32JB528/download.png Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1600276006427-ZKHQ96P65J7I47V0JV9R/bus-com-logo.png Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1600358351194-VGZ6EZYIM34A8C6KQDGQ/consumer-horizontal.png Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1601510843070-G0H7TGS49UYNA9JCCPR7/outlier+logo.png Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1601510686816-7OBHRTAY1PJIDN0HWRY0/rev-logo.png Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1600358426236-2O5YQIZS2JRTLF5P0BKB/images.png Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1600275942177-C1OC8CN5AYXOTR022LZJ/alto-pharmacy-logo.png Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1601510651625-E4M28YYYGRXPRVAORLNL/Satellite+logo.png Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1601511075212-ZDPAFD664QZZ0LLA781P/confident_cannabis+logo.png Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1600275957872-IF3GIRSEURECF6TIV4L9/contently-logo.png Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1601510625484-UEH6YJAY5W1LXDCNVEFJ/rented+logo.jpg Home (Archive) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1601510798653-8ZILQA2U276SHE3NRNP6/vertosa+logo.png Home (Archive) https://www.turtlevc.co/manifesto-long daily 0.75 2020-10-08 https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602193790678-TQFUQN1YYDYV835HHLV2/Manifesto-Companies-WithPhoto-Upwork.jpg Manifesto (Long) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602193908635-S76KQNVUIGMDGO0DX7VD/Manifesto-Companies-WithPhoto-Etsy.jpg Manifesto (Long) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602193990804-7FZUIEKS22MZKUVWESFP/Manifesto-Companies-WithPhoto-Airbnb.jpg Manifesto (Long) https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602194774244-XPRYJMZAEHAT29QWHG8A/Manifesto-Companies-WithPhoto-Playbook.jpg Manifesto (Long) - Playbook io While there are now thousands of different fitness apps on the App Store, Playbook looks and feels more like having a personal trainer than the typical “DVD in an app” type startups that record a few nice videos and have a fairly static experience. Playbook is differentiated by their Creator app — they work with world class personal trainers to post almost daily new workouts and allow the trainers to engage with users. It’s replicating more of a training experience in a far more efficient manner than the status quo. There are hundreds of thousands of personal trainers that run their own small business and may have some online courses, but it’s never been done in a highly efficient manner. By driving efficiency, a company can pass those efficiency gains on to consumers in the form of increased convenience, lower customer effort, and lower total cost. When customers (consumer or b2b) receive these gains, their customer satisfaction (NPS) will be very high because it’s compared to other options in the industry. With high NPS, the company will be able to unlock organic growth and therefore better unit economics than the competition. This becomes a compounding effect whereby the new entrant can gain significant market share very quickly. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602195141549-URP0B8E4BMAFQQEVBNS3/Manifesto-Companies-WithPhoto-Alto.jpg Manifesto (Long) - Alto Pharmacy To the end customer, Alto Pharmacy is very simple - it’s a pharmacy that delivers. It’s a $400B+ market in the US. The customer experience is phenomenal and dramatically improves the efficiency in procuring prescriptions with no driving to and waiting at local pharmacies like Walgreens or CVS. The customer NPS (Net Promoter Score) is 88 vs. traditional pharmacies that are more like 10-30%. The customer experience is so good, that once a user tries Alto once, we believe we have a customer for life. Another part of the flywheel is the expansion to other family members and other therapeutic areas, eg, my wife uses Alto at the Obgyn, I learn about it and bring it my general practitioner, and then I request Alto at my son’s pediatrician. Behind the scenes, Alto has a large product and engineering team to automate as much of the process as possible so they can drive efficiency in this model. https://www.turtlevc.co/manifesto-old daily 0.75 2020-10-07 https://www.turtlevc.co/manifesto daily 0.75 2020-10-14 https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602194774244-XPRYJMZAEHAT29QWHG8A/Manifesto-Companies-WithPhoto-Playbook.jpg Manifesto - Playbook io Playbook is differentiated by their Creator app — they work with world class personal trainers to post almost daily new workouts and allow the trainers to engage with users. It’s replicating more of a training experience in a more efficient manner than the status quo. There are hundreds of thousands of personal trainers that run their own small business and may have some online courses, but it’s never been done in a highly efficient manner. By driving efficiency, a company can pass those efficiency gains on to consumers in the form of increased convenience, lower customer effort, and lower total cost. When customers receive these gains, their customer satisfaction (NPS) will be very high because it’s compared to other options in the industry. With high NPS, the company will be able to unlock organic growth and therefore better unit economics than the competition. This becomes a compounding effect whereby the new entrant can gain significant market share very quickly. https://images.squarespace-cdn.com/content/v1/5f60fc13a12a691e953cb250/1602195141549-URP0B8E4BMAFQQEVBNS3/Manifesto-Companies-WithPhoto-Alto.jpg Manifesto - Alto Pharmacy To the end customer, Alto Pharmacy is very simple - it’s a pharmacy that delivers. It’s a $400B+ market in the US. The customer experience is phenomenal and dramatically improves the efficiency in procuring prescriptions with no driving to and waiting at local pharmacies like Walgreens or CVS. The customer NPS (Net Promoter Score) is 88 vs. traditional pharmacies that are more like 10-30%. The customer experience is so good, that once a user tries Alto once, we believe we have a customer for life. Another part of the flywheel is the expansion to other family members and other therapeutic areas, eg, my wife uses Alto at the Obgyn, I learn about it and bring it my general practitioner, and then I request Alto at my son’s pediatrician. Behind the scenes, Alto has a large product and engineering team to automate as much of the process as possible so they can drive efficiency in this model. https://www.turtlevc.co/terms-and-conditions daily 0.75 2025-05-08 https://www.turtlevc.co/privacy-policy daily 0.75 2025-05-08 https://www.turtlevc.co/faqs daily 0.75 2025-05-08